Fatherhood on Friday: Gangsters and Goop

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When you think of Gwyneth Paltrow’s Goop, any number of images might come to mind. Despite the parody and litigation, though, Goop continues to expand, and 23% of site visitors are men. We may be shopping for the women in our lives, or sniggering at the yoni eggs. Or maybe, we’re more interested in preventative health, self-care, and living our best lives.

Goop appears to be all in on Option 3, because next month they’ll be starting up Goopfellas, a podcast featuring men who have taken steps “to change, to heal, and to reinvent themselves.” And we’ll be listening.

One of the notable quotes from that Wall Street Journal piece shed some light on a challenge Goopfellas might face: “But what does wellness mean for men, and is it at odds with traditional notions of masculinity, which goad them to be hard-driving and invulnerable?”

You lost us at “traditional notions of masculinity,” most of which are nonsense.

Throughout our eight-year existence, in breakout panels and with Movember, Dad 2.0 Summit has encouraged men to watch their health by keeping fit and monitoring our hearts, prostates, testicles, and other man-parts. But wellness is a whole ‘nother thing, and men are a lucrative market for expansion.

This is a good thing, because self-care makes you a better father, partner, and human. “Traditional masculinity” be damned.

Wellness as a men’s lifestyle isn’t all that new. We got the hint when Tony Soprano first walked into Dr. Melfi’s office. We’re still surprised, though, that society still arches its eyebrows when a man wants to invest aggressively in his well-being, so he can hang around longer for his family. Since we tend to die off five years sooner than women, we need all the help we can get.

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“This is the club you never want to be a part of, yet it is so supportive.”

“What matters, in the end, is less whether parents manage to sustain listening and more that they keep coming back to try.”

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‘GRAM OF THE WEEK

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