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Thursday, January 30, 2014
12:00 – 6:00 pm Registration, sponsored by Dove® Men+Care®
3:30 – 4:30 pm French Quarter Walking Tour, sponsored by Starbucks VIA® & the New Orleans Convention & Visitors Bureau
(meet at the Canal Street entrance)
7:00 – 10:00 pm Dad 2.014 Welcome Party, sponsored by Dove® Men+Care®
(Jazz Club-entrance off lobby)
8:00 – 9:00 pm Dad 2.0 Summit #DadChat – hosted by Bruce Sallan (@BruceSallan)
(Jazz Club)
Friday, January 31, 2014
7:00 – 8:00 am Dove® Men+Care® Bike Tour of Historic New Orleans
(Please meet us in the hotel lobby at 7 am sharp.)
8:00 am Registration
8:00 – 9:00 am Breakfast, sponsored by Jamba Juice #JambaFit (Ile de France I)
9:00 – 9:15 am Opening Remarks: Doug French (@mrdougfrench)
9:15 – 9:20 am Blogger Spotlight I: Christian Toto (@daddylibrium)
Raising a Nonconformist in a Bullying World
9:20 – 9:30 am Title Sponsor Welcome: Rob Candelino (@RobCandy)
9:30 – 10:30 am Keynote Conversation
10:30 – 11:00 am Snack Break
11:00 – 11:10 am Blogger Spotlight II: Lorne Jaffe
Do I Really Like What I Like?
11:15 am – 12:45 pm TEDnite Talks

Charles Scott (@familyadvguy)
Creating the Life You Want

John La Puma, MD (@johnlapuma)
Why We Have Too Few Healthy Men

George Lange (@langestudio)
Taking the Pictures You Never Take

Mark Garcia (@chefmarkgarcia)
Everything I Know About Fatherhood I Learned In The Kitchen

12:45 – 1:45 pm Lunch, sponsored by Kraft Cheese #ForTheLoveOfCheese
(Dove® Men+Care® Ballroom)
1:45 – 3:00 pm Breakout Session One

Is SEO S-E-Over? How Killer Content is Transforming Search: The science of search is as advanced and granular as ever, and every serious content creator needs to know the tools of the trade. But the degree to which you need to deploy them varies with your content’s intent. Changes in search are enhancing the importance of authorship and engagement at the expense of mere meta-tags and keyword stuffing, and our panel will discuss SEO’s evolution (and debate its relevance) in the age of “killer content.
(Ile de France 1)

Crystal Duncan (@crystalduncan), Nathan Engels (@Nate_Engels)
Flora Lels (@floralels), Jim Lin (@busydadblog), Erin Shea (@erinjshea)

The Psychology of Men’s Health: How Dads are Flipping the Script: When a man becomes a dad, maintaining his physical and mental well-being becomes doubly important. But despite the salutary effects of caregiving, too many men are socialized to deny their vulnerabilities and avoid preventative health care. More fathers recognize that good health is fundamental to being present in our kids’ lives, and our panelists will discuss this phenomenon and answer questions about maintaining our bodies and minds, at a time of life when the stakes are too high to just “be a man and walk it off. (Frontenac)

Anthony DeBenedet (@rowdydad), Tara Gidus (@dietdivatara),
Chris Lopez (@fitandbusydad), Dai Manuel (@daimanuel),
Sally Spencer-Thomas (@sspencerthomas)

Male Scarcity, and the Impact of Absent Fathers on Communities:
Dads may be more involved in their children’s lives than ever, but the percentage of fathers who live with their children remains too low—and has been falling steadily for decades. Our panel of experts, academics, and sociologists has been studying the long-term ramifications of this alarming pattern; they’ll discuss the latest information and initiatives related to promoting fatherhood, and show how their findings are helping communities and organizations reverse negative trends. (Orleans)

Vince DiCaro (@vindicaro), Stacy Morrison (@bklynstacy),
Shawna Lee (@shawnajolee), Rich Tolman, Mark Trahan

3:00 – 3:30 pm Snack Break
3:30 – 3:40 pm Blogger Spotlight III: TwoBusy (@twobusy)
By Such Swift Currents
3:45 – 5:15 pm Workshop Roundtable Sessions, (3 x 25min)
(Dove® Men+Care® Ballroom)

1. Advanced Mobile Photography for Capturing Real Dad Moments
Honing your photographic skills comes from finding the best gear, apps, and filters—and cultivating your artistic eye.
Jon Armstrong (@blurb)

2. Technology for the Busy Parent
How tablets can help you manage your changing lives: organize
your life and celebrate your creativity.
Markus Weickenmeier (@surface)

3. Overcoming Challenges in the Kitchen
A Kraft Culinary Expert offers tips on how busy parents can find the time, skills, and ideas necessary for home cooking.
Robin Ross (@KraftCheese)

4. Basics of Blog Design: Tips, Truths, and Taboos
Learn from a pro about the basic skills and techniques toward
making your blog’s look as compelling as its content.
Brent Almond (@designerdaddy)

5. Building an Engaged Social Community
As influence marketing grows, large numbers no longer mean as
much to brands as extended conversations do.
Chris Read (@canadiandadblog)

6. Your Brain is Worth More than Your Blog
Understand a brand’s goals for measurable conversion metrics
and ROI. Then use your digital skills to fulfill them.
Craig Heimbuch (@craigheimbuch)

7. How (and Why) Google+ Hangouts Belong In Your Business Strategy
Catch the vision of why your brand should be in Google’s world, and learn how to jump in and maximize the platform quickly.
Jyl Johnson Pattee (@jylmomIF)

8. Navigating the Not-So-Perilous World of Search and Social
Learn how SEO works, how it’s changing, and how utilizing social media will help keep your blog visible.
John Kinnear (@askyourdadblog)

9. How a Journalist’s Eye Helps Breathe Life Into Storytelling
Journalism is storytelling with a purpose. Learn how reporting, research, and editing can help your blog reach its full potential.
Carter Gaddis (@dadscribe)

10. Film School for Bloggers
A veteran film producer and director offers tips on story, lighting, and audio to help make your online video shine.
David Guest (@davidmguest)

11. Pitch and Publish: The Complete Road to Authorship
A best-selling New York Times author relays all you need to know about authorship, from the idea to the accolades.
Mike Adamick

12. Building a Blog With A Long-Term Business In Mind
Starting a blog with commercial aspirations requires a long-tail plan; learn how to brand, to pitch, and to define your goals.
Adam Cohen (@dadarocks)

5:15 – 7:00 pm Friday Night Cocktails & Appetizers, sponsored by Dove® Men+Care® and XY Media Group (Maurepas Foyer)
Saturday, February 1, 2014
8:00 – 9:00 am Breakfast, sponsored by Starbucks VIA® #StarbucksRun (Ile de France I)
9:00 – 9:05 am Opening Remarks: Doug French (@MrDougFrench)
9:05 – 9:10 am Blogger Spotlight IV: Kipp Jarecke-Cheng (@kippcheng)
A Letter to My (Probably) Straight Son
9:15 – 10:15 am Keynote Address – Josh Levs (@JoshLevs)
10:15 – 10:45 am Snack Break (All Foyers)
10:45 – 12:00 pm Breakout Session Two

Welcome to the Juggle: Fatherhood, Multitasking, and Work-Life Balance: As parenting roles converge, dads are grappling with the same work-versus-family conundrum that has confounded working moms for decades. Many men are more vocal about their needs, and more eager to find ways to satisfy them, but the stigmas associated with paternity leave, or returning to work after a stretch of stay-at-home dadding, remain. “Having it all” may be a myth, but our panelists will share their experiences and solutions toward having as much as you can. (Ile de France 1)Jessica DeGroot (@thirdpathinst), Andy Herald (@andyherald), Michael Kress (@michaelkress), Adrian Kulp (@dadoralive), Mike Vardy (@mikevardy)

The House(s) That Dad Built: They say the best way to predict the future is to create it. And more men are making more time to be more active in their kids’ lives, and proactive in their strategies for enhancing their online experience. As a result, dad networks are thriving all over the world, and the participants are benefiting, both personally and financially. Our panelists, each at a different stage of construction, will discuss their passions, methods, and resources for building viable brands and encouraging more dads to seize the opportunities that await them. (Frontenac)

Isabel Kallman (@alphamom), James Kline (@TriangleDads),
Laura Mayes (@lmayes), Oren Miller (@bloggerfather), Tommy Riles (@lifeofdadshow)

Parenting it Forward: Compensating for Our Own Flawed Fathers:
Although it’s often assumed that the engaged, dedicated dad is acting on his own father’s good example, in many cases the opposite is true. Many modern dads will admit they’re doing all they can, consciously or subconsciously, to compensate for their own fathers’ shortcomings and to avoid the brokenness and hurt that can perpetuate in those adult relationships. Our panel will discuss whether this is just a generational shift that merely reflects the times, or the start of an inexorable trend toward better fathers and stronger families. (Orleans)

Charlie Capen (@charliecapen), Caleb Gardner (@calebgardner),
Ryan Hamilton (@ryanehamilton), Eduardo Vega (@mentalhealthsf)

12:00 – 1:00 pm Lunch, sponsored by XY Media Group (Ile de France I)
1:30 – 2:45 pm Breakout Session Three

The Politics of Provocation: Courting Controversy and Riding the Fallout: In a culture that equates audacity with renown, it’s tempting to assume that in order to be heard above the noise, you have to be outrageous. Boldly speaking your mind can make you a traffic darling, but it can also make you the target of intense, adverse opinion. Our panelists don’t shy away from outsized attitudes, and they’ll share their secrets for speaking strongly and remaining steadfast in a storm. (Ile de France 1)

Buzz Bishop (@dadcamp), Aaron Gouveia (@daddyfiles),
Liz Gumbinner (@mom101), Katherine Stone (@postpartumprog),
Andrea Zimmerman (@azimm)

Marketing to Today’s Men: Are Dads Leading the Way?: Any story about marketing to today’s adult men begins with understanding dads. And today’s dads bring a unique alchemy of strength, sensitivity, adventure, wisdom, and sentiment to their roles as engaged fathers and domestic partners. These values and life elements that dads hold so dearly are instrumental components of their identity as consumers. To grasp all this is to dig deeper and understand “why dad buys. (Frontenac)

Trey Burley (@daddymojo), Jeff Porzio (@jeffporzio), Chris Routly (@ChrisRoutly), Andy Tu (@tumanfu), Matt Tumminello (@target10nyc)

It’s A Marathon and a Sprint, With Plenty of Hurdles: When you conjure an image of a modern dad, you might think of a married 30-year-old with an infant strapped to his chest. But experienced fathers know that changing diapers is just the beginning. Real parenting starts when your kids get older, and life really starts to happen. Our panelists have helped their tween, teen, and adult children navigate the shoals of homework, bullying, discipline, and sexuality, as well as momentous changes in their own lives, and they’ll tell you how they lived to tell about it. (Orleans)

Paul Raeburn (@paulraeburn), Charlie Seymour, Jr (@grandsonlessons), David Stanley (@dstan58), Dave Taylor (@davetaylor), Al Watts (@homedadnet)

2:45 – 3:15 pm Snack Break, sponsored by Kraft Cheese #ForTheLoveOfCheese
(All Foyers)
3:30 – 3:40 pm Blogger Spotlight V: Kenny Bodanis (@KennyBodanis)
Little Kids Like Rust & Garbage, But They Also Love Their Mom & Dad
3:45 – 4:45 pm Closing Keynote Address: Peter Shankman (@PeterShankman)
4:45 – 5:00 pm Closing Remarks & Passport Prize Announcement
5:00 – 6:00 pm Closing Reception & Book Signing w/Peter Shankman
6:00 – 11:00 pm Evening at Leisure
Sunday, February 2, 2014
Depart For Home


*Conference schedule subject to change