Russell Wants to Outfit Your Inner Dadlete

Doug French2017 Dad 2.0 Summit, Announcements, Sponsor

It’s the New Year, which means a lot of us will spend the next few weeks parking in the auxiliary lot at the gym. Fitness is on everyone’s mind, and whether you’re already a devoted “dadlete” or just rediscovering your gym membership, you’ll be excited to hear that Russell has signed on as our newest Official Sponsor!

Russell has been outfitting great athletes for generations, and we’re eager to welcome this iconic brand to provide performance wear for all of us weekend (and weekday) workout warriors. They’re also looking to add to their roster of Dadlete Ambassadors, who develop the fun, rough-and-tumble content dads are famous for.

From our first-ever Saturday morning Run 2.0 to the Sponsor Suite/Store, where you’ll find quality performance gear designed to be comfortable and stylish, you’ll see a lot of Russell at Dad 2.017. They want to do all they can to help you keep those fitness resolutions alive!