It’s as iconic an image of young fatherhood as there is: A new dad wearing a sleeping infant on his chest. Baby-wearing is commonplace, and healthful, and crucial for building that initial bond with your new child. And the standard, eponymous brand that has facilitated decades of baby snuggles is BabyBjörn, our newest sponsor of Dad 2.017!
This spring, BabyBjörn is launching a new collection inspired by dads, and they’re coming to Dad 2.0 to tell us all about it, and to expand its roster of social influencers. They’ll also be encouraging us dad bloggers to share stories of our lives as new dads (even if your kids are now large enough to carry you) on BabyBjorn.com and through their social media sites (Facebook, Instagram, and Twitter).
BabyBjörn is celebrating 55 years of developing products for babies and families, always with both parents in mind. Because helping dads bond with our little ones has always been close to their hearts, we get keep our kids close to ours.